Róu, a Hong Kong-based contemporary fashion brand with a heart consciously nods to sustainability. 
"柔" is pronounced "Róu" in Chinese, which in English means softly. "Softly" characterizes the company mindset of making each garment with our care and love by being conscious, ethical of our materials sourcing, design, and manufacturing- all with a moral toward sustainability. Our design mission is to make effortless, timeless silhouettes, sustainable chic style that celebrate women of all shapes, sizes, and ethnicity.
 We are consciously sourcing and salvaging quality materials and turn into beautiful one of a kind piece made from what otherwise would be wasted.
We have chosen each of our materials with the highest regard for sustainable practices and care. We seek out over-produced inventory, leftover fabrics, and trim waste from various vendors, including manufacturers and fabric mills. Our goal is to minimize our carbon footprint in the industry by seeking natural/recycled/or plant-based fibers for our garments. We aim to promote textile recycling through a conscious design mindset that offers individual and limited pieces for every occasion.


Shop for our | Limited Edition from Salvaged Fabric | Pre-order Swimwear Collection |